Mitchell shares how "vanity" advertising won't work with today's homebuyers. He advises realtors, mortgage brokers, and other real estate professionals how to reset their marketing around the needs of the client.

While vanity advertising had its time, the internet age means marketing should match the online structure homebuyers and clients experience. In other words, instead of realtors promoting their name and face on that billboard, they need to shift their thinking and center the client's needs.

He explains how this might look with specific examples. For great advice on how to increase your client base, listen in, and contact us through westgatepress.com with questions.