In this episode, Peter Wennstrom. Peter is the founder and lead consultant at The Healthy Marketing Team. With over 25 years of experience in international brand management and consultancy in nutrition, health, and wellness, he set up The Healthy Marketing Team in 2007 with the mission to bring healthier brands and healthier business to its customers in the global nutrition industry. Peter is regarded as one of the world’s leading experts in food and health marketing. He has authored several books and industry guides on the subject, including the FourFactors® for Growth Market Success book with the combined experiences of the team's senior consultants.

The Health Marketing Team today is a network of global experts in food & health innovation, marketing, and branding who recently introduced their Global Game Changers Report. This trend report will not only show you WHAT is happening in the world of food and health but also WHY it is happening by understanding the consumer motivations behind the trends and finally HOW you can make the trends work for your brand innovation.

In this podcast, we discover what we can all learn from the game-changers in the global health tretnd. Because the game-changers are there for every industry. Because eventually, we are all in the business of health and wellbeing.