Chip Conley is a serial bestselling author, world class hotelier and hospitality industry titan. Through building his famed Joie De Vivre boutique hotel company, he discovered a paradigm for creating resilient and triumphant organizations in any economic climate. PEAK: How Great Companies Get Their Mojo From Maslow. About the book: 

After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company "the second largest boutique hotelier in the world" overcame the storm that hit the travel industry by applying Maslow's theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors.