“[The COVID-19 pandemic] reinforced that our staff and our healthcare organizations are our heart," says Donna Teach, chief marketing and communications officer at Nationwide Children’s Hospital. "How amazingly resilient is the human spirit, to see these frontline workers who did not have a choice? They were the most resilient of our team.”

Just as important as it is to take care of your patient audience, you must take care of your internal audience. That’s one of the major lessons Donna learned over the past year.

Donna shares tons of additional insights with Ahava, including how Nationwide responded to the Black Lives Matter protests in 2020, and how those learnings continue to shape the organization today.