From the age of bloggers to the rise of influencers and creators, this episode’s guest, Saeyoung Cho, discusses the evolution of the creator economy. 

With over a decade of experience in the industry, Saeyoung has led teams, tackled challenges, and amplified the potential of influencer marketing. Yet, amidst success stories, she candidly shares instances where campaigns hit roadblocks, unveiling the delicate balance of contractual constraints and fostering loyalty within the creator community.

--

What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email:

Submit a question: [email protected]

Recommend a guest: [email protected]

Press: [email protected]

Sponsorships: [email protected]

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.