Transport yourself into the room of our first-ever live public recording of the What Is This Behaviour? Podcast in conversation with Imran Amed MBE, founder and CEO of The Business of Fashion.

The Business of Fashion is recognised around the world for its authoritative, analytical point of view on the $2.5 trillion global fashion and beauty industries. Their mission: to open, inform and connect the global fashion and beauty industries.

Imran's storytelling and personal anecdotes had the room, full of aspiring and established entrepreneurs, fashion enthusiasts and creative professionals, absorbing the journey of self discovery that shaped his professional success.

Self-describing as a misfit, join us as we meet Imran Amed, the mogul, live in London's White City House.