Lena Robinson’s a straight-talking, non-conformist Kiwi. Her background is varied across multiple global and SME industries, but in the UK her background was mainly heading up new business for corporate global ad agencies. Leaving corporate life in 2014 she set up her own branding/marketing agency for agencies, selling it to her business partner in 2018 to launch FTSQ (‘F*** The Status Quo’), which pretty much sums up what Lena’s about. A maverick to the core.

FTSQ was originally created to support non-conformist business owners, but unfortunately, just a few months after launch Lena fell chronically ill and had to stop working. It’s taken her years to recover and never one to do things the ‘easy way’, she’s fought to get her health back on track and relaunch FTSQ Consultancy and launch an additional business, The FTSQ Gallery where ‘art is legacy’.

I met Lena briefly at a workshop on Meaningful Communications recently and just had to get her on the podcast, her brilliant contributions that evening were always meaningful!