What's Going On?...with Shaun is back with one of the brightest minds in the automotive industry. Bill Playford, is a Founder at Dealerknows and a deeply experienced veteran of the car business. I've known Bill long enough to not remember how many years it's been. His automotive experience includes retail inside dealerships, technology providers, true data science, and expert, results-based consulting. If you're not connected with Bill, start with Linkedin as this is where he drops thought provoking articles he doesn't need chatGPT to write and they are worth reading.

During the episode, we talk about Bill's journey in revolutionizing car sales through online transactions and lead scoring technology, his evolving views on Business Development Centers (BDCs), management challenges within dealerships and advocacy for a fresh approach to training staff to be the best version of themselves. We also talk about the upcoming Dealerknows Summer Camp event and invite automotive professionals to attend. I hope you enjoy this listening to this episode as much as we enjoyed capturing it.

Ladies and Gentlemen...Bill Playford.

Shoutout to Hired Guns for producing this podcast.  Check them out for yourself at www.hiredgunsagency.com