Jim O'Reilley & Birgit Pauli-Haack discuss the value of visual content for social media and blog post. They provide solutions to the challenges content creators face locating and handling graphics and photos, from licensing and proper attribution to free images. They also talk about image quality, image weight and load speed of a website as a Google ranking factor. And lastly, Birgit & Jim go over the aspects of how a photo on the blog also becomes the eye-catcher on the social networks to drive traffic to your website. Birgit also goes off on a tangent about the creation of the Unsplash.com site as well as how long a Facebook Video should be.