In a world full of noise, how do you stand out? How do you spread your message in a world of a trillion others? It’s not easy, but it’s surprisingly simple. Brendan Kane, an innovation strategist and social media guru, has helped Fortune 500 companies and high-profile people make their mark in the world. Tom sat down with Brendan to discuss his keys to success, including the crucial anatomy of a hook point, why you need to always innovate to stay relevant, and how to cater your message to reach the widest audience possible.

“At its highest point, a hook point equals grabbing attention.”

- Brendan Kane

In This Episode:

• How to stand out in a world of 60 billion messages sent every day
• The KEY three pillars of grabbing and KEEPING attention
• Why a perfect hook can’t last forever
• The difference between what people WANT vs. NEED
• Why hooks need to cater to the largest possible audience

Connect with Brendan Kane:

Get Brendan’s books here:

 https://hookpoint.com/the-book/  https://onemillionfollowers.com/

• Website: https://brendanjkane.com/
• LinkedIn: https://www.linkedin.com/in/brendanjkane/
• Facebook: https://www.facebook.com/BrendanJamesKane/ 
• Instagram: https://www.instagram.com/brendankane/ 

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

• Website: https://tomgaddis.com/
• LinkedIn: linkedin.com/in/tomgaddis/
• Facebook: https://www.facebook.com/tomgbiz/
• Instagram: https://www.instagram.com/gaddistom/