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What's the Secret?

A weekly Business, Entrepreneur and Marketing podcast
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Episodes of What's the Secret?

We all want to be successful, right? When you’re first starting out it can all seem so overwhelming. There is so much to learn, think about and do in order to create success, and it can be hard to know where to start. But what exactly does it t
Holy cow, it’s 2022 – Happy New Year! Both 2020 and 2021 were pretty crazy, so what does 2022 have in store for us? In this episode, I’m talking a little about 2021; some of the things we did in our businesses, the things we could do differentl
In the world of sales, we are often taught that we need to be pushy, aggressive, and ready to do whatever it takes to convince our prospects to part with their money. But this pressurized selling tactic doesn’t align with everybody’s values, an
Have you ever wondered what the world of affiliate marketing is really like? Do you wish you knew the difference between an affiliate marketplace and an affiliate network? Well, today’s guest is joining me to give the inside scoop on all things
We all know the power of morning routines, but fewer of us know the power of evening routines. So this week, I’m joined by Jose Escobar, Founder, and CEO of The Entrepreneur’s Bookshelf. Jose had a “good” life, but one day he realized that “goo
For a long time, no matter how hard I tried, I could not break that earning barrier and reach the six-figure mark in my business. I felt like I was spinning my wheels while nothing was working, and I struggled mightily to start generating signi
On today’s episode, I sat with Sherry Bonelli, SEO expert, and owner of Early Bird Digital Marketing. We get real about entrepreneurship and the ups and downs that come with running your own business. Sherry had a business that was on its way t
Every entrepreneur stumbles upon this obstacle at some point in their journey and that’s how to generate new ideas. Whether it’s because of changes in the market, updated technology, or new ways of doing things, there’s bound to be something th
If you take a look at the business press lately, everyone is talking about the “Great Resignation.” This phrase describes the recent movement of people looking to start their own online business or find a remote job, so they can experience a ty
From going to bed hungry because his family had very little money for food, to growing one of his first business ventures to over $40 million in revenue, and then selling for an 8 figure deal. Today’s guest, John Donges, knows what it’s like to
In last week’s episode, we talked about the psychology of high-ticket selling. To follow up on that conversation, today we talk about how to bring more clients into your program through referrals. Referrals are an amazing way of generating ad
It's time to drop the fantasy that having an online business is going to, in some magical way, generate revenue without you having to do any real work. This episode aims to help you get out of that mindset and show you what it really takes to
My guest today is Susie Carder. Susie is a self-made millionaire. She started with one salon and health spa and built it into one of the most successful businesses in the country. Susie then founded and sold three profitable companies, th
If you are running any kind of online business, having a sales page is a MUST! It’s so important, but what can you do to increase your conversion rate? The answer is simple, add a sales video.   In today’s episode, I'm going to share with you
When most marketers talk about increasing sales, they talk about maximizing conversions, copywriting, and optimizing your funnel. But there are also some hidden ways that you can generate more sales, that are quick wins, and incredibly easy to
Something that is trending right now in the Entrepreneurial world is, “Hustle Culture.” This is something big players are promoting in their messages, talking about working 18 hours a day and sacrificing proper sleep to achieve more. While it i
The other day I was talking with my 11-year-old daughter about how she gained 15,000 followers on Tik Tok, and she said something that blew me away. She said, “I ask my followers what they want to see and then I create that.” So simple! But a r
Most of the time we tend to think of business as a separate entity in our lives, as entrepreneurs, and this makes us hit a plateau, where we get stuck in the same place without seeing results.    So in today´s episode, I’m going to talk about
Maybe you are looking to start your own business, so you can ditch the painful job that you don’t like. You’ve been hearing that having an “online business” is what you should be doing. But what is hype and what is the real deal?   In today’s
One of the first and most profitable ways to make money online is creating an email list, every “online guru” talks about it, and that’s because it's true. But many people struggle on where to even start? Here’s a hint, email your list daily.
We all know that having a positive mindset is one of the most important pieces in becoming successful, at least that's what the experts say. But there is one type of mindset that can make or break your success, and you might not even be aware t
Developing a morning routine is one of the most important things you can do to boost your productivity and increase your chances of becoming successful.    In today´s episode, I will share with you my morning routine, so you can get a look in
As Entrepreneurs we always have this discussion going on inside our heads, “Should I value my time or my money more?”. Both are super important and valuable, but which one should you focus on the most?   Today´s episode is going to be a short
You see it all the time, people making money here and there, working 4-hour weeks, making 6 figures per month selling courses, and claiming that every human being can do it, but is that true?   In today´s episode, I´m going to talk about my e
It's amazing the lessons we can learn about business from all the other activities we do in our lives. One activity that I love to do and had the opportunity to do a lot recently in Las Vegas is playing Poker.   In today´s episode, we are goi
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