In this podcast episode, Samantha Kozuch, founder of The Maniscripting Journal, joins host Eagan Heath to discuss her entrepreneurial journey and the development of her physical journal product designed for mindset and self-development.
She shares her personal transformation story, the journal's impact on users, and the marketing strategies employed to promote it.
Samantha emphasizes the importance of a physical journal for focus and connection, the diverse demographic it serves, and the empowerment it provides.
The episode explores themes of personal growth, empowerment, and aligning with one's purpose, while also delving into the practical aspects of ecommerce marketing.
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You can find Samantha Kozuch from The Maniscripting Journal here:
https://maniscripting.com/
https://www.linkedin.com/in/samanthakozuch/
https://www.instagram.com/samanthakozuch
Video Timestamps:
00:00 Samantha arrested, decides to change her life.
01:36 Journal's name origin, vision, pandemic development.
05:36 Samantha's pre-journal self-improvement and entrepreneurial journey.
09:39 Journaling, meditation's impact on Samantha's career.
13:02 Crafting journal questions for personal transformation.
15:29 Marketing strategies: paid, PR, affiliates, social media.
19:39 Choosing physical over digital product launch.
20:21 Benefits of a physical journal for mindset.
22:43 Journal helps diverse women change their lives.
24:04 Aligning with purpose, societal awakening, healing.
25:16 Women's empowerment and men's supportive roles.
27:08 Marketing: addressing dissatisfaction to aspirational mindset.
29:35 Follow Samantha on Instagram for more insights.
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