In this podcast episode, Jacob Baadsgaard the founder of Disruptive Advertising, discusses the importance of focusing on the lifetime value of customers in e-commerce businesses. 

He emphasizes the need to prioritize long-term customer value over the initial return on ad spend. 

Jacob shares his experience optimizing John Deere's marketing strategy at Adobe, which led him to start his own agency. 

The conversation also touches on the challenges of connecting marketing efforts in B2B companies and the significance of analytics and insights. 

Jacob highlights the growth of Disruptive Advertising and the agency's range of services. 

The episode concludes with a discussion on the importance of clarity, purpose, and investing in employees and stakeholders.

For help with paid social, paid search, or email automation, check out our agency here:

https://www.caravandigital.com/

You can find Jacob Baadsgaard from Disruptive Advertising here:
https://www.linkedin.com/in/jakebaadsgaard/ 

https://disruptiveadvertising.com/ 

Timestamps:

00:00 - Introduction

02:15 - Jacob's Adobe experience: analytics and insights in marketing.

05:14 - Jacob's agency: freelancer to team formation.

09:37 - Scaling business: challenges and critical factors.

10:54 - Importance of customer stories for marketers.

11:49 - Aligning goals for customers and employees.

14:26 - Clear vision and plan for achieving business goals.

22:07 - Personal side of entrepreneurship: therapy benefits.

22:36 - Bigger vision and investing in team and growth.

23:33 - Embracing purpose in business: flexibility and growth.