In this podcast episode, Eagan Heath interviews Mike Begg, CEO of AMZ Advisers, who shares his insights on ecommerce, particularly in Latin America. 

Mike shares his extensive experience in retail arbitrage, brand building, and the services provided by AMZ Advisers. 

Dive into the evolving pay-to-play nature of Amazon advertising, common mistakes brands make, and the potential for expansion into Latin American markets like Mexico and Brazil. 

Whether you're a seasoned seller or new to the platform, this episode offers valuable insights on how to navigate the complexities of Amazon advertising and capitalize on emerging markets.

Begg offers guidance for brands looking to expand into this region through his company, AMZ Advisers.

For help with paid social, paid search, or email automation, check out our agency here:

https://www.caravandigital.com/

You can find Mike Begg from AMZ Advisers here:
Website: http://amzadvisers.com/

Facebook: https://facebook.com/amzadvisers

Instagram: https://www.instagram.com/amzadvisers/

Linkedin: https://www.linkedin.com/company/10895001

YouTube: https://www.youtube.com/c/amzadvisers

Timestamps:

00:00:00 - Amazon Advertising Trends

00:00:17 - Introduction to the Podcast

00:01:24 - Mike Begg's E-Commerce Journey

00:03:05 - Services Provided by AMZ Advisers

00:03:34 - Common Mistakes in Amazon Advertising

00:05:23 - Evolving Nature of Amazon Advertising

00:06:25 - Different Types of Amazon Advertising

00:10:07 - Considerations for Client Onboarding

00:11:43 - Opportunities in Latin America

00:13:44 - Sales and Growth Potential in Latin America

00:16:33 - Focus on Mexico and Brazil

00:19:24 - Import Taxes in Latin America

00:20:00 - Business Challenges in Brazil

00:20:50 - Focus on Mexico in Latin America

00:22:16 - Logistical Challenges in Brazil

00:23:00 - Localization for Selling in Mexico

00:24:10 - In-Demand Categories in Latin America