Big Business Isn’t Always Smart Business.For over the last 20 years Ali Craig has helped brands from around the world and from Main Street to Wall Street fix their branding mistakes so that they can make bank. But in today’s world of online and instant sometimes the big brands simply go dumb and fail to see the big picture while other times it is simply a stunt. In this weekly series, we break down what worked, what didn’t, and how small brands can learn from when these larger brands simply go stupid. No matter if you are a consumer, have a side hustle, are a sales professional or fellow entrepreneur you too can understand the bigger story at play.Hosted by 22 Year Luxury Branding Veteran and Branding Agency PrincipalWith over 22 years of real-world knowledge and experience, Ali Craig has supported thousands of entrepreneurs to build passion-filled, profitable lives, brands, and the influential relationships they have always dreamed of. Audiences - be them big or small- on how to create more powerful experiences, to create more profitable incomes with their brands and lives at large. Simply put Ali Craig is boldly passionate about teaching others to live a life of new notoriety.Known for her no holds barred, action-oriented approach, Craig cuts through the fluff and gets to the core of what is truly holding you, your brand, and your success back. Sharing her insider secrets that only her elite, international branding and high paid speaking audiences have experienced up until now.Craig is also a monthly contributor to numerous print and digital publications writing on everything from branding to marketing to the entrepreneurial life. Craig can also often be seen on entrepreneurial event main stages as well as being a noted expert in and on such media outlets as Fox News, The List, Chicago Tribune, Boston Herald, The Wall Street Journal, and the New York Times.