In this episode, David Yelland and Simon Lewis are talking TikTok. In the US, the social media platform is facing an existential threat. But behind it is a world of Chinese PR that’s not making the headlines. How does it work? And what are all the western PR agencies embedded in China doing there?
Also, as the risk of IT system crashes and cyber attacks escalates, David and Simon lift the lid on the role of communications in the booming cybersecurity sector.
And following the short video of the Princess of Wales released on The Sun’s website, they ask if this is a PR master stroke, or something else. What is going on?
Producer: Eve StreeterEditor: Sarah TeasdaleExecutive Producer: William MillerAssistant Producer: Sophie SmithMusic by Eclectic SoundsA Raconteur production for BBC Radio 4
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More