About Gee Ranasinha

Looking for a Marketing Bro™ with 500K (bot) followers? Want to see my IG feed of me crouching in front of a Lambo my dad borrowed from the dealership? Sorry, you're in the wrong place.

I've been working in marketing for over two decades. I know the difference between 'Marketing' and 'Promotion', or 'ESOV' and 'TAM'. How come? Because I've been teaching that sh!t for a decade.

As well as running an award-winning marketing agency for the past 16 years, I'm Adjunct Professor at 2 business schools, teaching marketing and behavioral science to final-year MBA students.

I talk about why much of what passes for marketing fails today, what it takes to move the needle, and the importance of understanding customer behavior when designing positioning and messaging (especially in the time of AI).

https://kexino.com/https://www.linkedin.com/in/ranasinha/https://www.facebook.com/KEXINOhttps://www.linkedin.com/in/ranasinha/------------------------------------------------------Collabpalooza Solopreneur Automation Summithttps://collabpalooza.comWhen It Worked Podcasthttps://getoffthedamnphone.com/podcast

00:00:00Host Julian Leahy00:01:20Disney Cinderella Fairy Godmother Turns Pumpkin Into Carriage00:04:38Split 50 50, Yes, Lock In Final, Inhale,00:08:30Ilms Special Effects For Batman V Superman Dawn Of Justice00:09:11George Lucas Founded Pixar, Sold To Steve Jobs00:12:08Three Bees In A Row00:12:38Maria Gets Its Name From A Phrase Meaning Praise The Lord00:14:06Answer Jane Austen, 1598, Carrie Diaries00:15:12Jane Austen, Candace Bushnell, Michael Jackson00:16:26Kid Rock I Didnt Do Thriller00:18:00Recommend Two Possibles For Due Real Or Head Scratcher00:18:39Shoes And Lifelines00:20:18Google Batas Cubanas Times Up00:24:20Curds And Muffins Snacks Created During Culinary Process00:25:17Cheese Eating Vs Chunk Size00:25:53Hyper Trichosis Hairy, Expensive Medical Condition00:26:58Gorilla Vs Werewolf For 1,000,000 Windfall00:28:40Marketing Bros Bullshit, No Need, Easy Money00:30:11Do Diligence On Marketing Providers00:32:50Australian Bogans Teaming Up With Spiders00:34:25Check Toilet Seat Before Sitting Down00:35:46Market Orientation And Product Development00:36:37Great Marketing Uses Quantitative, Nps Based, Qualitative Analysis00:37:52Websites Bombarded With Interstitials00:39:12Competing For Customers Leads To Lost Revenue00:40:07Customer Journey Analytics Helps Businesses Retain Customers00:40:30Klexino Works With Real Startups00:41:24Small Business Turnover And Growth Trends00:43:40Ai Saves Money, But Creates Mediocre Work00:47:27Get In Touch With G Via Email Or Phone00:48:20Long Process, No Quick Fixes00:48:38Selling The Right Services, Taking Time