Today’s guest is the wonderful Abi Sea, long term friend of the podcast and returning guest.Our conversation today has been all about growing an audience with Instagram Reels, but maybe a little different than the conversation you’re expecting.

103 - How to get started with Pay-Per-Click (PPC) ads, with Digital Gearbox and Serious Readers

Jun 2nd, 2022 54m 3s

Today we are talking about Pay Per Click advertising as part of our ongoing series about strategies from growing your audience online.My guests today are Becky and Michael, from Digital Gearbox, and Josh from Serious Readers, and I’m really loo

102 - Marketing Automation and Audience Growth, with Automation Ninjas and The R&D Community

May 18th, 2022 48m 4s

Today I’m chatting with an expert and a business owner on the subject of Marketing Automation, and how that can help you capture an audience early on, and set you up for forming good audience relations in the long term.Our first guest is Kenda

101 - Audience Growth through Partnerships, with Bad Dinosaur and trundl

Apr 27th, 2022 47m 5s

Today we’re chatting about using Partnerships to help you build an audience when your business is brand new in the early stages. First up I’m going to speak to Tina Clark, the marketing manager at an app development agency called Bad Dinosaur.

100 - Where are they now?

Apr 13th, 2022 37m 14s

Today's episode is a special one! I spent the last few weeks catching up with some of our earliest guests on the Whin Big podcast to find out where they are now, and what they've been up to over the last 2 and a half years.I spoke with Marc Key

99 - Greatest Hits Vol. 2

Mar 30th, 2022 35m 39s

Hello everyone, welcome back! Here we are into 2022, and I’m very excited to be launching a brand new season of the Whin Big podcast with today’s episode. What with there being another 50 or so episodes out in the world it’s time for a new volu

98 - Setting Goals for 2022

Dec 9th, 2021 17m 25s

It’s the final Whin Big Podcast of the year! And, as you know by now, we love to spend this end-of-year episode reflecting on goals. In this episode, Katie reminds us of her 2021 business goals and whether she achieved them or not. She also giv

97 - How to hack the buyer's brain, with Kenda Macdonald

Dec 1st, 2021 32m 38s

This week on The Whin Big Podcast, Katie speaks with Kenda Macdonald - founder of Automation Ninja. In this week’s episode, Katie and Kenda talk about how psychology and brain functions influence the way we make purchasing decisions. Kenda also

96 - How to make your Instagram feed exactly what your customers need

Nov 24th, 2021 9m 15s

Want to know what to post on your Instagram feed right now in 2021 and going into 2022? You’re in the right place! Welcome to episode 96 of The Whin Big podcast, where we go behind the scenes of The Whin Instagram masterclass and take another l

95 - Harness the power of referral marketing, with Phillip Gibbs

Nov 18th, 2021 47m 43s

This week on The Whin Big Podcast, Katie speaks with Phillip Gibbs - a business coach who is an expert in referral marketing. In this week’s episode, Katie and Phillip talk about how referrals work best - and how to create a system to strengthe

94 - Self-care strategies for small business marketing

Nov 11th, 2021 26m 32s

This week Katie is talking about all things marketing and mental health. In today’s episode, Katie opens up about her own mental health story, and gives some insightful and practical advice to keep on top of your marketing - while looking after

93 - Strengthening mind, body and business, with Chris Gray

Nov 8th, 2021 48m

In this week’s episode, Chris and Katie talk about the mindset for success in both fitness and business. And Chris talks about his experiences of combining real-life networking with online marketing. They also talk about how their mental health

92 - 5 steps to better understand your customer's problems (and how you can help them)

Oct 27th, 2021 20m 7s

How do you know what information your potential customers need to hear from you so they can get ready to buy from you? In this week’s episode of The Whin Big Podcast, Katie invites you behind-the-scenes to one of our latest marketing workshops:

91 - Marketing that's full of energy, with Tanessa Shears

Oct 14th, 2021 49m 56s

This week on The Whin Big Podcast, Katie speaks with Tanessa Shears, a biohacking expert who helps business owners like you find more energy for your work. In this week’s episode, Tanessa shares her strategy for creating content for just five p

90 - Start seeing results from Instagram Reels

Oct 6th, 2021 17m 25s

Ready to get real results from Instagram Reels? Then you’re in the right place. This is episode 90 of The Whin Big Podcast, and today, Katie’s taking us under the hood of Instagram Reels. It’s not all-singing, dancing and pointing - there’s so

89 - Digital vs Traditional: What makes a marketing strategy? with Jennifer Cadger

Sep 29th, 2021 56m 31s

This week on The Whin Big Podcast, Katie speaks with Jen Cadger, founder of Belter Marketing. In this week’s episode, Katie and Jen chat about finding the balance between traditional and digital marketing strategies, running a free Facebook cha

88 - Repurpose, reuse, recycle: How to get ahead with your content creation

Sep 23rd, 2021 27m 18s

Do you find it easy to keep up with all the content you need for Instagram and all your other platforms? Nope? Well, you’re in the right place. This week on the Whin Big Podcast, Katie shares one of our favourite hacks for spinning lots of diff

87 - “It’s always about the story,” with Avesha DeWolfe

Sep 15th, 2021 48m 48s

This week on The Whin Big Podcast, Katie speaks with Avesha DeWolfe of Spiral Tide Pottery.In this week’s episode, Katie and Avesha talk about the challenges of balancing Avesha’s social work career with her pottery business and the importance

86 - A Complete Guide to Instagram Stories in 2021

Sep 8th, 2021 42m 22s

If you struggle with converting your Instagram audience into real-life customers, then we’ve got you covered. Welcome to this week’s episode of The Whin Big Podcast, where Katie opens up the Instagram Stories treasure chest and shows you exactl

85 - "Be a human, do the job, keep it simple," with Keith Easton

Sep 1st, 2021 46m 55s

On The Whin Big Podcast this week, Katie speaks with Keith Easton from the WEL Podcast Studio and Woosh Entertainments. In this week’s episode, Keith and Katie talk about the importance of clear and honest communication. Keith shares his best p

84 - Banish the post-holiday slump in your marketing

Aug 25th, 2021 17m 8s

Have you ever struggled to get back into your marketing routine after a big break? This week’s theme is all about getting back into your marketing-strategy-groove after taking time out.Katie shares the exact 5-step process she uses to get back

83 - "Collect great people and the clients will follow", with Abi Sea

Aug 18th, 2021 55m 20s

This week on The Whin Big Podcast, Katie speaks with Abi Sea from Sea Change Creative Content. In this week’s episode, you’ll hear Abi and Katie chatting about keeping momentum during a launch, why Abi’s moving away from Instagram as a marketin

82 - 3 best times to ignore the marketing experts

Aug 11th, 2021 14m 17s

Fed up of marketing strategies and advice that don’t make any sense for your own business? This week’s episode comes with a free mantra: YOU DO YOU! Katie talks us through filtering out the expert marketing advice that makes your life - and bus

[REPEAT] Quarantalks - 4 - Handling Stress, with Gin Lalli

Jul 28th, 2021 14m 19s

This is a repeat of our original conversation with Gin, first published 9 April 2020. We're offering this repeat as a companion to today's catch up episode of Quarantalks Season 2.---In today's episode of Quarantalks, I had a chat with Gin Lall

Quarantalks - 33 - Catching up with Gin Lalli

Jul 28th, 2021 14m 29s

Welcome back to Quarantalks, season 2!Last year we ran a special series of the Whin Big podcast where we interviewed small business owners and experts on how the pandemic affected their lives and their businesses.Now, a whole year later, I'm ca