Selena Soo, publicity and marketing strategist who helps experts, authors, and coaches go from “hidden gem” to admired industry leaders, joins Kelsey on Whiskey & Work to discuss why publicity is crucial for entrepreneurs and thought leaders. Kelsey and Selena discuss the role of publicity in spreading powerful ideas and stories, differentiating between the mission-driven intent of publicity and self-promotion, and so much more. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes on this one! 

What we’re talking about…

• Selena Soo is a publicity and marketing strategist who helps experts, authors, and coaches go from “hidden gem” to admired industry leaders

• Selena's mission to help entrepreneurs and thought leaders impact millions with their message

• Selena's career journey, including her quarter-life crisis and transformation

• why publicity is crucial for entrepreneurs and thought leaders

• discuss the role of publicity in spreading powerful ideas and stories

• differentiating between the mission-driven intent of publicity and self-promotion

• Falling in love with publicity as a means to help impactful individuals

• The role of role models and the responsibility to share one's gifts

• Overcoming challenges and finding empowerment through personal development

• Introducing the concept of the "Publicity Pyramid"

• The common mistake of not having a clear call to action in publicity.

• The value of offering a freebie to build your email list and nurture relationships

• The importance of staying on message when appearing on podcasts

• Recognizing the significance of nurturing your existing audience.

• Customizing your marketing strategy based on your strengths and objectives

• The value of developing a consistent social media presence

• Selena's transition to a more active social media presence

• To learn more or connect with Selena, visit the links below! 

A {free} Tool or Two! 

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 

• How To Plan Your Business

• The Coaches Pricing Calculator 

• The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Selena Soo’s Website 

Selena Soo’s Instagram 

Kelsey Murphy’s Website 

Kelsey Murphy’s Instagram 

QUOTES:

1. "A great story is not just about what you've accomplished, but the journey, the challenges, and the transformation you've experienced." - SS

2. "Building relationships with media outlets and journalists is an ongoing process that requires authenticity and value." - SS

3. "The power of storytelling lies in its ability to connect with people on an emotional level and inspire action." - SS

4. "Your audience is looking for solutions to their problems. Position yourself as the solution through your content and messaging." - SS

5. "When pitching to the media, make sure your story is newsworthy, timely, and relevant to their audience." - SS