In this episode of the Whiskey and Work Podcast, Kelsey sits down with YouTube strategy expert, Trena Little. They discuss common challenges faced by business owners in starting a YouTube channel, the importance of authenticity and simplicity in YouTube content creation, and Trena introduces the Profitable Keyword Framework for YouTube content strategy. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes! 

What we’re talking about…

• Trena shares her background and journey into YouTube strategy

• Overcoming introversion and tech aversion to create YouTube content

• Trena shares her approach to simplifying the YouTube content creation process

• Emphasize the importance of authenticity and simplicity in YouTube content creation

• Trena introduces the Profitable Keyword Framework for YouTube content strategy

• How Trina's framework aligns content with audience needs and search intent

• The misconception of focusing solely on SEO-driven content

• The significance of content quality over quantity for business-focused YouTube channels

• Explanation of the domino effect strategy for series-based content

• Importance of delivering on the promises made in video titles

• Recommendations for video length and audience engagement

• The effectiveness of YouTube Shorts and their alignment with audience preferences

• Trena's insights on repurposing podcast content for YouTube

• Trena's recommendations for creating visually engaging podcast content for YouTube

• Importance of audience retention metrics for evaluating video podcast performance

• Suggestions for testing and iterating video podcast strategies on YouTube

• Considerations for aligning video podcast content with audience expectations and preferences

• To learn more or connect with Trena, visit the links below! 

A {free} Tool or Two! 

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 

• How To Plan Your Business

• The Coaches Pricing Calculator 

• The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Trena Little’s Website

Trena Little’s Instagram

Kelsey Murphy’s Website 

Kelsey Murphy’s Instagram