In this episode, Ty-Shaun-Dra interviews John Hewitt, the founder of Jackson Hewitt and Liberty Tax. They discuss John's journey in the tax industry and his experiences in scaling and selling his businesses. They also explore the challenges in the tax industry and the importance of customer service. John shares his insights on overcoming personal and professional barriers and highlights the significance of focusing on a specific clientele. He also discusses his strengths and weaknesses in business and provides advice on making decisions when starting or purchasing a business. In this conversation, John Hewitt discusses various aspects of running a successful business. He emphasizes the importance of finding a niche with future potential and creating replicable systems. Collaboration and the ability to adapt are key in system creation. Building rapport with customers leads to retention and referrals, which are crucial for business success. Hewitt also highlights the value of guerrilla marketing and the mindset required to be an entrepreneur. He introduces Loyalty Brands and explains how it operates. The conversation concludes with Hewitt sharing his purpose of improving lives.

Takeaways

• The tax industry offers opportunities for entrepreneurs to fill niches and provide specialized services.
• Customer service is crucial in the tax industry, and exceeding customer expectations should be a priority.
• Overcoming personal and professional barriers requires perseverance and the ability to learn from mistakes.
• Successful businesses are built on the strengths of their leaders and the ability to communicate and inspire others. Find a niche with future potential for long-term business success.
• Create replicable systems that can be taught and followed.
• Building rapport with customers leads to retention and referrals.
• Guerrilla marketing can be a valuable tool for local business promotion.

Connect with John Hewitt
visit Loyaltybrands.com
Fb @loyaltybrandsfranchises
Ig @loyalty_brands
X @loyalty_brands
LinkedIn

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