**About The Guest(s):**
Luke Lintz is a successful entrepreneur who started his first business at the age of 16. He is the co-founder of HighKey, a company that has partnered with numerous A-list celebrities and influencers on Instagram. Luke has extensive experience in influencer and celebrity marketing and has helped brands leverage the power of social media to reach their target audience.

**Summary:**
Luke Lintz shares his insights on influencer and celebrity marketing and how it can be a game changer for brands. He explains the difference between influencer marketing and celebrity marketing, and why working with micro and macro influencers can be beneficial for businesses. Luke also discusses the importance of building a strong social media presence and shares strategies for creating engaging content on platforms like Instagram and TikTok. He emphasizes the need for businesses to take risks and highlights the pitfalls and mistakes he has encountered throughout his entrepreneurial journey. Luke also touches on the future of social media and the potential of decentralized social media platforms.

**Chapters:**(0:00:00) Luke Lint rewired his brain to work towards success.(0:01:15) Influencer marketing is powerful for attaching brands to established audiences.(0:03:03) Starting with micro influencers (50k-200k followers) can be cost-effective.(0:06:02) Working with macro influencers (200k+ followers) allows for content repurposing.(0:08:39) HighKey used massive giveaways with A-list celebrities for brand exposure.(0:11:19) Networking may work with micro and macro influencers, but not A-list celebrities.(0:12:23) Challenges with gatekeepers in the celebrity industry(0:15:27) Beware of scammers and do your due diligence(0:18:04) Instagram as a digital business card(0:19:36) TikTok's engagement and the importance of authenticity(0:21:47) Strategies for TikTok: hooks, value, and call to action(0:22:55) Formula for video content: problem, value, call to action(0:23:26) Trevor and Luke discuss creating social media content and using Chat GPT for hooks.(0:27:08) Trevor praises Luke for his success at a young age.(0:31:11) Luke advises young entrepreneurs to take risks and start working.(0:32:08) Luke shares his gambling experience and how it increased his risk tolerance.(0:33:38) Luke encourages risk-takers to dive in and start working.(0:34:01) Trevor discusses risk tolerance and college vs. starting a business.(0:35:17) Student loans are meant to trap people into the system.(0:36:17) College may not be necessary for everyone after high school.(0:38:11) Pitfalls and mistakes in building a business at a young age.(0:38:50) Mistake of assuming all products would sell like their first success.(0:40:25) Partnering with the wrong people can lead to problems.(0:41:49) Making impulsive purchases without proper financial guidance.(0:43:59) Lack of guidance and advice on purchasing a Lamborghini.(0:45:59) Focusing on specific clients working towards IPO, exit, or capital raise.(0:46:52) Helping a company go from capital raise to IPO(0:48:02) Assisting business owners with their digital presence(0:49:49) Discussion on decentralized social media and blockchain technology(0:53:07) Censorship and the impact on social media platforms(0:56:22) Importance of optimizing social media profiles before running direct ads(0:59:09) Personal experience with social media as a tool for business(0:59:41) Difference between consumers and creators(1:00:38) Social media addiction and its impact on kids(1:04:39) Podcasting as a time capsule

**Additional Resources**

👉 LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠

👉 Subscribe: ⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠⁠⁠⁠⁠

👉 Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠http://cpwstrategies.com⁠