After a decade of sales in Wall Street and running for the Virginia Senate, I will share with you the KEYS  to unlock the power of your brand.

There is a reason why Wall Street firms invest massive amounts of money and assets in having their employees come up with an efficient, appealing, and concise value proposition: it makes or breaks the deal. This is the exact same reason why politicians pay exorbitant amounts of money to consultants to help them come up with a stump speech.

At the end of the day the trick for selling, whether it is an idea, a product, or a firm is having the ability to communicate “why you?” & “why now?”