April 7 marks the beginning of Black Maternal Health week and to honor this important topic I have a chat with Bianca Pryor. Bianca is VP of consumer insights at BET networks but also the co-founder of the Dr. Shalon’s Maternal Action Project, a non-profit organization that seeks to empower Women of color to reach out and find support in their community, utilizing an innovative app called “Believe Her”. Bianca tells us Dr. Shalon’s story and how she herself became involved in this endeavor and how she brings Big Data and her expertise in insights to tackle this important issue. We discuss the importance of cultural sensitivity and representation in Healthcare as well as in market research, where Bianca delves into how she thinks about segmentation for the BET audience as well as what representation means for the BET viewers themselves.