In this episode I chat with Josh LaMar, who after many years of doing Design Research at Microsoft now heads Amplinate, a Design firm that fast-tracks domestic and international product growth, helping tech companies save millions by building the right product for the right audience in the right markets. We discuss LGBT representation in Tech, what it means to be inclusive when designing software products by being cognisant of cultural and global differences. We discuss the type of data they use, the difference between qualitative and quantitative data and how they complement each other in this field. Josh gives us some tips on how to implement inclusive design in our product management processes as well as what he’s excited for in the future of design research.