We’re getting excited, or rather unexcited this week, around a fading fad in the specialty coffee industry. The Perfect Daily Grind article, “Are coffee competitions moving away from Gesha?” provided a great insight about how after 16 years, ‘the shine is off the penny’. The World Barista Championship (WBC) competition coffee trend is moving away from Gesha, also known as Geisha, a delicious, delicately floral tasting coffee that is high scoring and has an increasingly hyped up cost. 

This move is indicative of a larger change in the industry towards different flavours, seasonality and diversification. Industry leaders and WBC competitors are driving this change with innovation, taking the pressure off the ‘superhero’ producer and stepping up to support risky experimentation. We hope you enjoy this week’s deep dive with us, your intrepid coffee adventure guides! 

Perfect Daily Grind -  Are coffee competitions moving away from Gesha? - Perfect Daily Grind

and for your third-wave coffee history: God in a Cup: The Obsessive Quest for the Perfect Coffee by Michaele Weissman (goodreads.com)

Names dropped during this episode:

David Lalonde - Rabbit Hole Roasters, Montreal QC Canada https://www.rabbitholeroasters.com

Laura Perry - Luna Coffee,  Langley BC Canada https://enjoylunacoffee.com

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Music / Sound Effects Include:

“Save it for a Rainy Day” by Margareta 

“The Raiders March” by John Williams 

“Then I Go” by Damma Beatz

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