22. Why seeing brand language as art matters
Released Friday, 15th December 2023
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22. Why seeing brand language as art matters
22. Why seeing brand language as art matters
Friday, 15th December 2023
Good episode? Give it some love!
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The American Poet Robert Frost said, “no tears in the writer, no tears in the reader”. Rob Self-Pierson from the Brand Language Studio suggests brands and marketing need to take a more artistic, creative approach to campaigns to make deep, memorable human connections. Listen to my conversation with Rob on why he believes seeing brand language as an art form matters.
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Why It Matters
A collection of interviews with leaders who are passionate about something that is at risk of being overlooked. Sometimes it's a brand, a product or a service but it can also be an idea - something that is losing its relevancy for many.And to re-establish relevance you need someone with vision and drive to explain why it matters.These conversations are hosted by Michael Gough. He’s a consultant with over twenty-years experience in helping organisations develop clear, concise and compelling brand and marketing that delivers growth.Get in touch with Michael using the email [email protected] follow him on Instagram @ _whyitmatters_Join Podchaser to...
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