Scott and Sydney recap their trip to Nepal from back in 2017! They discuss the good, the bad, and all of the in between. We are trying out a new format of the show and we really hope you like it! Share this episode with a friend and let us know

Breaking into Saturated Industries

Sep 1st, 2022 13m 48s

Scott and Sydney discuss points on breaking into saturated industries and tips from Emily Heyward book: Obsessed--- Support this podcast: https://podcasters.spotify.com/pod/show/whythofilms/support

Content is King with Jason Cain

Aug 3rd, 2022 20m 18s

Sydney is joined by Jason Cain and they discuss building a brand, content strategies and best practices! Content truly is King!Check out Jason's podcast here: https://elev8-mind-and-body.sounder.fm/Social media: @GainwithCain--- Support t

Searching for Gen Z

Jul 19th, 2022 24m 18s

Nearly 40% of Gen Z prefers searching on TikTok and Instagram over Google Search and Maps. Scott and Sydney discuss why this could be harmful, what Google is doing to keep up, and the importance of understanding how to reach your customers. -

How to beat the Instagram Algorithm Pt. 2

Jul 5th, 2022 12m 59s

Scott and Sydney recap how the algorithm works for stories, feed posts, your explore page and reels. We also discuss how you can finally BEAT the algorithm. knowing how the algorithm works will be helpful in optimizing your own content.---

How to Beat the Instagram Algorithm Pt. 1

Jun 21st, 2022 21m 31s

Scott and Sydney break down how the algorithm works for stories, feed posts, your explore page and reels. know how the algorithm works will be helpful in optimizing your own content. --- Support this podcast: https://podcasters.spotify.com/

TikTok Strategies

May 31st, 2022 11m 22s

Scott and Sydney are discussing 3 strategies that will up your TikTok content and success! --- Support this podcast: https://podcasters.spotify.com/pod/show/whythofilms/support

Brand Pyramid

May 10th, 2022 21m 35s

Scott and Sydney are talking through another Branding Framework - the Branding Pyramid. This framework builds on the positioning model and “ladders up” to define emotional benefits for customers as well as the “something bigger” that inspires y

Branding Framework - Positioning Model

Apr 26th, 2022 23m 21s

On this episode Scott tries to keep things on the rails while Sydney is away. He brings us a fresh branding framework, called the Positioning Model. This model is a super simple and powerful tool to help communicate your brand.---Brand Defini

Reels, Stories, and Posts - What's the Difference?

Apr 13th, 2022 24m 46s

Staying on top of the ever changing social media world is so important! Sydney and Scott discuss TikTok's new story feature, the confusion around stories, reels, posts, and some bonus news. --- Support this podcast: https://podcasters.spoti

Market Research

Mar 29th, 2022 18m 11s

On today's episode, we're talking all things Market Research and giving you 3 ways to conduct market research for your own business.--- Support this podcast: https://podcasters.spotify.com/pod/show/whythofilms/support

StoryBrand

Mar 15th, 2022 16m 3s

We’re starting a new series on different branding frameworks. We will talk through the branding frameworks and then we will define what branding is and why it’s important. Today, Scott and Sydney are discussing StoryBrand's Framework Link: h

Seriously, Why Tho

Feb 22nd, 2022 17m 33s

Scott and Stephenie talk about all things Why Tho - from why Why Tho was started, what Why Tho does and our roles etc. We really love helping brands and organizations tell their stories. You won't want to miss this episode. --- Support this

Social Media Marketing with Jared Scroggins

Feb 8th, 2022 31m 39s

We talk with Jared Scroggins, owner of Elizabeth Lee Bridal on his approach to Social Media Marketing. Elizabeth Lee's social media platforms have well over 54 k followers and 6 million likes. Links to Elizabeth Lee Social Media Platforms:htt

Guest Recap!

Jan 25th, 2022 10m 30s

Scott and Sydney recap JR's episode on communication and how it is relevant to the marketing world. Link to SparkToro - Audience Research https://sparktoro.com/JR's Episode on Communication: https://open.spotify.com/episode/7oDSugvZje9lcdbdMG

Special Guest: JR Cochran

Jan 11th, 2022 28m 50s

On today's episode, we speak with JR Cochran; a pastor, teacher, husband, and father. We dive deep into all things communication. JR has great insight and we're excited to share this special episode with you!--- Support this podcast: https:

The Award Show

Dec 29th, 2021 22m 57s

Scott and Sydney give awards to their favorite things!--- Support this podcast: https://podcasters.spotify.com/pod/show/whythofilms/support

Clarity of Message

Dec 21st, 2021 19m 33s

Scott and Sydney discuss why it's important to have clear messaging and, more importantly, how to clarify your message. Plus, bonus tips on websites that can do the hard work for you.--- Support this podcast: https://podcasters.spotify.com/

Becoming Greatness

Dec 8th, 2021 14m 50s

Scott and Sydney discuss four ways in McDonald's does a great job in their business model. The takeaway here is to examine your company, think creatively, and try to find new revenue streams.--- Support this podcast: https://podcasters.spo

Talking to Humans

Nov 23rd, 2021 19m 34s

Scott and Sydney review the book: Talking to Humans: Success starts with understanding your customers - a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innov

The Power of Metaphors

Nov 16th, 2021 9m 39s

Sydney and Scott discuss using metaphors to communicate complex concepts quickly. We are even joined by a special guest! --- Support this podcast: https://podcasters.spotify.com/pod/show/whythofilms/support

Writing Like a Boss

Nov 9th, 2021 21m 21s

We talk with Dr. Heather Cato - a writing expert. She gives lots of great advice on how to write for your audience.--- Support this podcast: https://podcasters.spotify.com/pod/show/whythofilms/support

Call to Action

Oct 29th, 2021 11m 19s

Be bold, ask people to take action and wait for their response. If you don't ask for them to do anything, they won't.--- Support this podcast: https://podcasters.spotify.com/pod/show/whythofilms/support

Addressing Objections

Oct 22nd, 2021 12m 4s

Anticipating customer objections and addressing them with a positive attitude is critical. Scott and Sydney talk about how to keep the conversation going and close the deal.--- Support this podcast: https://podcasters.spotify.com/pod/show/w

The Power of 'You'

Oct 15th, 2021 18m 12s

‘You’ is one of the most powerful words available in communicating an idea. ‘You’ can connect to your audience and invoke their imagination.--- Support this podcast: https://podcasters.spotify.com/pod/show/whythofilms/support