In our 100th episode of the Why We Plan podcast, BEI founder John Brown is joined by George Sandmann, CEO of Growth Drive, to discuss the topic of strategic planning and creating transferable value for owners. John and George dive into transferable value as an important metric for evaluating business success and its significance in exit planning. Furthermore, they emphasize the importance of forming a collaborative, multidisciplinary team to tackle challenges and objectives inherent in exit planning, underscoring the essence of a holistic approach in achieving success in the realm of business planning.

• Explanation of "Transferable Value" as a paramount metric for evaluating business success and its significance in exit planning.
• Overview of the training and courses offered at Growth Drive, with a spotlight on their launch course and Fearless Business Advisors program.
• Discussion on the digital tools and resources available for advisors, including their software named CLARITY, designed to assess and augment a business's strategic capacity.
• Insight into the journey and experiences that led George into this venture, shedding light on his past entrepreneurial endeavors and consulting roles.
• Comparative discussion on the similarities between BEI and Growth Drive in terms of their goals, approach, and the culture of fostering a community of well-versed advisors ready to support business owners in different capacities.
• and more!