Episode 35: Benny Luo (@bennyluo) is the founder and CEO of NextShark, a media company that speaks primarily to the global Asian youth. A venture that was started with just $3,000, NextShark has since grown to serve millions of monthly readers, with hundreds of thousands of followers spanning across their social media.

Learn the insights of Benny's entrepreneurial and personal journey in this week's episode of the Why You No Doctor podcast. "It really helped to find other Asians or Asian Americans around me that really had that Asian pride and showed me that I wasn't alone."

Show Notes:

• 01:23 - Living in Puerto Rico and its taxes
• 3:03 - NextShark, how Benny is doing, how COVID disrupted some of those plans
• 5:21 - Benny's background, working four jobs in college, and how NextShark evolved into its Asian American niche
• 7:39 - Having Asian pride, running an Asian American blog, and the emptiness
• 10:43 - Elaborating on Asian pride and the diversity of the Asian American experience
• 13:46 - Growing an Asian American audience and pivoting towards that audience
• 17:49 - Asian Americans gaining a presence and trying to make a difference
• 20:33 - Aiming for quick growth or for sustainability, and the difficulties of digital marketing in this environment
• 25:00 - Spikes in growth and covering different kinds of stories with the rise of COVID
• 28:56 - Dealing with burnout, resiliency, and finding motivation beyond just making money
• 34:33 - Staying on top of the direction of his goals and being wary of news networks
• 42:51 - The Great Hack, advertising, and the rise of social media
• 51:20 - Life outside of work — being a foodie, working out, and board games
• 55:31 - Meeting neighbors, restaurant business, and dry aging fish
• 1:00:24 - Benny's restaurant recommendations and final thoughts

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