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To Win, Tell a Story: Foot Locker w/ Ken Hicks

To Win, Tell a Story: Foot Locker w/ Ken Hicks

Released Wednesday, 13th December 2023
Good episode? Give it some love!
To Win, Tell a Story: Foot Locker w/ Ken Hicks

To Win, Tell a Story: Foot Locker w/ Ken Hicks

To Win, Tell a Story: Foot Locker w/ Ken Hicks

To Win, Tell a Story: Foot Locker w/ Ken Hicks

Wednesday, 13th December 2023
Good episode? Give it some love!
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When Ken Hicks became CEO of Foot Locker in 2009 the company didn’t have a leg to stand on: the economy was in a recession, sales were down almost a billion dollars, and the brand was widely expected to collapse along with indoor shopping malls themselves. How Hicks used a commitment to better storytelling to help Foot Locker get back on the right foot.

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