Episode 214 / How do you pull in readers who will love your books and push away those readers who won’t enjoy your book? Branding.

Branding is more than colors, fonts, and covers.

Join us for an in-depth discussion on how to determine your brand and carry it through in everything from your voice to ad copy to covers. And you know we’re always here for food analogies so the alternate title of this episode is “Why branding is like a layer cake.” 🍰

• What is a brand promise? 
• Uniqueness
• Using comp authors
• Does your voice need to match your brand? 
• Creating an author tagline that reflects your brand

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