Isn’t it what every brand wants to achieve? Virality! And of course, having a witty way to communicate often helps in creating the organic buzz. I think with the evolution of the internet, the content has evolved so much. Advertising has gradually changed because of the way people consume content.Earlier, brands used to produce 2-3 ads a year, and now the times have changed. The same brands own more than 365 digital assets a year. Times have become interesting not just for brands but for the people executing and managing the brands’ marketing.Witty and Viral is all about the different things going on in the media and ad world. Each episode will bring in the different flavors of what the advertising serves us. Join in on this with me, Prateek Satpute – Someone who knows a few things about advertising and the media!