This week's guest is John Allen, co-founder and former CEO of Ivory Ella and current COO of Alta Gracia. John and his co-founders began their entrepreneurial careers by creating a large network of "parody" Twitter accounts and later leveraging this network to market their future business endeavors. This eventually led to the birth of Ivory Ella, as John and the team blew out their sales projections for the company's initial launch and never looked back. With many people helping along the way, John and his fellow co-founders navigated a chaotic rise to building a successful fashion brand. John details his run as an entrepreneur and imparts the most important lessons he's learned along the way.

Ivory Ella is an online clothing company that donates 10% of all profits to Save the Elephants. https://www.ivoryella.com/ 

Alta Gracia is the only certified living wage apparel company in the developing world. https://altagraciaapparel.com/ 

John's Email: [email protected] 

John's Instagram: https://www.instagram.com/jallen1017/ 

John's Twitter: https://twitter.com/postage