My guest today grew up surrounded by Hip Hop. And back in the days she didn’t really have many role models, and she had to figure out how to turn her passion for music into a profession. Today Sehriban Cirik is a living example of how to turn your wildest dreams into a reality. Before becoming the Head of Hip-Hop at Amazon Music, Sehriban worked in the music industry as a label manager. Today she gets to bring artists closer to their fans in new, creative ways.

In this conversation you will learn about the single "If I Want" which Sehriban produced with six German female Hip Hop artists, how to foster change in male dominated music industry and how aspiring artists can make their way to the top.

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