Ayse Kocak founded Paar in 2018. Paar provides personalised anti-aging and longevity plans to people who want to maximise their vitality and expand their life span joyfully. Ms Kocak was also the CEO for GC Aesthetics between 2013-2017. She set-up and started moksha8 pharmaceuticals in Mexico in 2009. Moksha8 became on of the top 500 business in Mexico by 2012. Ms Kocak's is recognized by CNN Expansión Magazine, both in years 2011 and 2012, among the top 100 Most Powerful women in México.