In this episode, Lis Best is joined by Celi Arias, a seasoned entrepreneur with a proven track record of building and selling 7-figure businesses and founder of Grown Ass Business™ (GAB). Celi offers insight into her GAB framework, why it’s so effective, and a few mindset shifts entrepreneurs can make right now.

Each program that Celi’s company, Grown Ass Business™, offers addresses the fact that entrepreneurs tend to make business overly complicated when in almost every instance, some part of their business’s foundations simply needs to be fortified. Celi is truly a master builder of rock-solid foundations. 

Celi and Lis discuss learning to read the story numbers tell, what can happen when you don’t have a firm business grounding (it happens to a lot of people!), and Celi’s choice to be transparent about fertility as an entrepreneur. Ultimately, Celi is determined to provide business owners with the tools they need to learn the rules and then break them so that founders can operate from a state of freedom (not overwhelm). 

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, YouTube, or on your favorite podcast platform.

Episode Outline:

(1:17) What is a Grown Ass Business™?

(5:16) Two examples of solving simple problems that led to massive scaling

(10:53) Celi’s 30-year path of serial entrepreneurship 

(22:04) “Business can be easy, it's usually us that makes it hard.”

(31:55) Fertility as an entrepreneur 

(42:22) Permission to be a leader using the strategy that suits YOU

Guest Info: 

• Connect with Celi: LinkedIn
• Follow Celi on Instagram: @celigrowsbusiness 
• Join the next cohort: GAB Accelerator
• Book a call with Celi: grownassbusiness.com

Follow Us:

• Learn more on our website: girlsclubcollective.co
• Follow us on Instagram: @girls_club_collective
• Connect with us on LinkedIn: Girls Club Collective 

About Lis: 

Lis Best is an executive coach for impact leaders, founder of the Girls Club Collective, and host of the Women Changing the World podcast.

Since launching her business in 2020, Lis has helped hundreds of leaders navigate ESG and sustainability careers, launch heart-centered businesses, and become more effective change agents.