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Jen: Hello and welcome to the Women Conquer Business Show.

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I'm Jen McFarland, joined by Shelley Carney.

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We're your go to small business marketing show.

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Covering Breaking marketing news that affects you.

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Cool apps we found, and a how to deep dive into a marketing topic with a

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side of motivation and inspiration. We'll also talk a little about our own entrepreneurial journeys as well.

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Are you ready? Let's get started. Yay.

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Hey, hello and welcome to Women Conquer Business.

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Today we're going to be, this is pre-recorded on for Thanksgiving Day, and

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so this is like Jen and Shelley talking about future Jen and Shelley . Today

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we're gonna be talking about infusing genuine gratitude into your marketing,

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and I would like to say that one of the things that's really important to.

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When we're talking about something like genuine and gratitude and marketing,

1:09

that this is from a wholehearted place that you have to really mean it.

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So there's no faking it when we talk about infusing genuine

1:18

gratitude into your marketing. So today we're going to talk about gratitude and how you can talk about

1:24

gratitude throughout the year, why you should, how it helps your business person.

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And then how you can share it in your marketing from a space

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of, as I said, authenticity.

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And I know that people often talk about authenticity to the place, to

1:40

the point where it's become almost fake and people roll their eyes at that.

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That's not where we're coming at for this at all.

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I've given five day workshops about gratitude and leadership.

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That's where some of this content is coming from.

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And then you infuse those genuine feelings into how you talk about your

2:02

business, how you talk about your colleagues, your clients, everybody.

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And that's what we're talking about today. We know that many of you are out spending time with your families today.

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Many of you are resting.

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Hopefully you're not working, and so we're really excited

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to share this special edition.

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Slightly different, less scripted show with you today.

2:26

So welcome and hey future Shelley.

2:30

How are you? ? Shelley: Well, I'm future Jen.

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Or are we in the past? I don't know. I know very well.

2:37

Yeah, I am spending the whole week promoting the content creator stack,

2:43

so I'm very focused on that right now.

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I built a big implementation program course, online course over the summer.

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It took me several months to put it together, and I

2:55

included that in the info stack.

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So I'm promoting that and hoping that people find it really, really

3:02

valuable because normally it's $299, but for the info stack you get.

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All of these products from all of these creators, especially made for creators,

3:15

and they're only $49 for the whole thing.

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So Amazing, amazing, amazing.

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I can't wait. Oh, I'm doing Jen: a long link Shelley: about that.

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Yeah. Can't put it in the chat because future me and past me are not

3:26

talking to each other, . Right? Jen: You don't know the link yet because we're pre-recording this.

3:31

So when we know the link and when we have all the information, you

3:34

do have the link to your live stream that will go out today.

3:38

That's right. That will share Shelley: it. The description, I just can't sharing that on the screen

3:44

like we can comments right now. But this livecast lifestyle success, the secret to fund fulfilling and

3:50

consistent content creation, I will be in a livestream talking about that,

3:54

talking about the content creator stack. I'm really excited about it and I think it's gonna be super cool.

3:59

That's been my focus for the entire week.

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Jen: That's amazing. Congratulations. I just think that all of this is so awesome.

4:06

I'm just so excited for you and . I don't, what are you laughing about?

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I was trying Shelley: to do a, and I didn't change my board and, and I'm like, no, not that

4:19

Jen: great. Good. That's funny. So Shelley's trying to play sounds again.

4:25

Don't worry, Shelley. We'll, just all. Okay.

4:35

No, I think that that's really awesome. I'll do what I can.

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I don't know what I'll be doing at 4:00 PM Mountain Time for me,

4:42

that's 3:00 PM in Pacific Time. Oh.

4:45

On this day in the future that I can't, I don't know the date.

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That's so funny. I was gonna say on November 19th, but no, that's today

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when we're recording this show. Shelley: Yeah, it'll be on Thanksgiving Day.

4:56

In fact, the 24th. Jen: So the 24th.

4:58

So on November 24th, that's today.

5:01

Make sure that you listen or watch.

5:05

I guess it's on YouTube, but a lot of people I know actually post, put

5:09

the YouTube link up and then listen. They don't necessarily watch everything.

5:12

Yeah, we can do that. So be sure that you do that.

5:14

Be sure that you give that a shot. As for me and what I've been working on at the tail end of last week,

5:20

that was on November 18th, we had an epiphany courses community social hour.

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It was great. It was marketing, laser coaching.

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So people would come and just say, I'm struggling with this.

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And and I love that where people just come and ask me questions and we workshop it.

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I believe that for epiphany courses, that's what I'm working on.

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We're working on what's the future holds for that community and

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we are going to infuse it with more opportunities like that.

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People come and they get some laser coaching.

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I think we're gonna do that twice a week or twice a month.

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And then some infuse some trainings into that.

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So it's a very exciting time at epiphany courses.

5:59

We've been in beta, I think just about long enough, and now we're

6:03

going to make it into something bigger and more expensive.

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, if you wanna get in on epiphany courses and join at a lower.

6:12

Cost. I would suggest going to epiphany courses.com and signing up for

6:16

your free trial so that you can get in before we raise the rates.

6:19

Shelley: Do we have any news, Jen: so marketing breaking news.

6:26

We don't usually share bad news. We've been really good.

6:29

I think about saying this is what's going on.

6:33

Most of the time it's not bad, but I will say that when I saw this headline,

6:37

I was really deeply irritated, , because Facebook meta irritates me sometimes,

6:44

and I think it's important to share it. There had been a rash among people in my business community.

6:50

And in my marketing groups on Facebook saying, is this valid?

6:53

Is this real? Just of all these accounts that just seem to have been their business

6:59

pages, different accounts seeming like they had been hijacked.

7:02

The truth is, they had been . So meta has disciplined or fired dozens of employees

7:08

for taking over user accounts, hijacking them compromising accounts in some cases.

7:15

Employees and contractors were accepting bribes to take over accounts.

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And it was all done. I think this is kind of hilarious.

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The hijacking was reportedly done through an internal tool known as, oops.

7:25

So this was a tool that when people were getting locked out of their accounts or

7:29

they were having issues, that it was part of how they would fix accounts and people

7:33

were abusing that to take over accounts.

7:36

So all of which is to say, Probably people were being locked out of their

7:42

accounts due to these nefarious actions.

7:45

And we were always, I was always telling people, don't pay attention to that.

7:48

Just ignore it. I received it too and I just ignored it.

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But you never know. That's why it's so dangerous.

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And I think in this environment where we're seeing Facebook's

7:56

in decline, who the heck knows what's going on with Twitter?

8:00

I think they had another 1200 people resign after.

8:05

This ultimatum of are you willing to go hardcore?

8:08

Yeah. By Alon Musk that they're down, they're, they had 7,500 employees and I think

8:13

they're down to under 2000 at this point.

8:16

That's not a safe environment for managing servers, protecting your information.

8:21

It's all making like a really big case for don't put all of

8:24

your information on social media. Don't put all of your eggs in the social media basket , have a good.

8:30

For your business, have a place where all of your information is owned

8:35

by you and it will serve you well in these shifting, changing times.

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And Shelley and I were talking about before the show, it's really hard to,

8:45

navigate this environment right now. Shelley's saying that she's, still on board with YouTube.

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I tend to agree. It's hard to imagine Google and YouTube going anywhere at this point.

8:56

I think that right now, LinkedIn is owned by Microsoft.

9:01

It's hard to think that that's gonna go anywhere.

9:03

We don't know. We just don't know. And I think that, even though we feel comfortable with these

9:07

platforms right now, being YouTube and LinkedIn, that could change too.

9:12

We don't know. So it's important, as I said, to have spaces that you have more control

9:18

over because as we're finding this, this volatility is, is very real and.

9:25

Employees taking these actions. It's scary, I think, for business owners.

9:31

Yeah. Shelley: Yeah. Where's the security?

9:33

Where's the trust? There is none. They've just again and again, meta, and specifically the Facebook

9:40

product from Meta is constantly having these issues where they're

9:47

spreading lies and disinformation and, It's a place for people to

9:51

get hooked into these hate groups.

9:54

And it was never intended for that, but they didn't have the guardrails

9:58

in place to keep it from going there.

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And now we've got the, their own employees are behind Their own downfall.

10:06

So it's pretty sad. And I don't know what they're gonna do.

10:10

They need to do something or it's just going to go the way of MySpace.

10:15

Jen: It's already on that trajectory, as we've talked about on previous shows.

10:19

And the same thing is happening at Twitter, where it was bought out by

10:23

man, child, billionaire, Alon Musk, who wants to make it more un moderat.

10:29

Yeah. That's dangerous. Yeah. That's not looking good.

10:32

I don't know what's going on with that. Nobody knows.

10:35

It's become crazy. A lot of people are leaving to go to Macon.

10:39

I would say blockchain, social media is just not there yet.

10:43

I have an account on Macon, it's fine, but it's really hard to find other people.

10:48

It's just not, it's not what people are used to.

10:51

It's the whole thing. Crypto blockchain is just not easy for people.

10:56

And until things are easy for people, they don't tend to go mainstream.

11:00

Yeah. And don't get me started on crypto. We won't talk about it, but ftx, it's just I'm feeling more and more validated

11:06

about my feelings about crypto every day because that's one of the biggest

11:10

scandals and I'm reading about scandals almost every day in Wired about it.

11:15

Some of these things aren't really ready for primetime.

11:17

As much as I love Mastodon, it is if you wanna go to a social platform

11:21

that is just pure positive, there's no doom scrolling, , go to Mastodon.

11:27

It's just not. Really a place for business at this point

11:33

Shelley: because it's different. So yeah, business people definitely stick with YouTube and LinkedIn

11:37

right now because they're very solid.

11:40

And they do listen to you if there's any issues.

11:42

If you say, this is happening to me and it's not right they

11:45

will definitely look into it and try to fix it and work with you.

11:49

Their customer services isn't that bad for as big as they.

11:54

Yeah. Yeah. And Jen: I will say if your people are on TikTok, Instagram, all of these things,

12:01

Twitter, I still haven't let go of my Twitter cuz I just love it too much.

12:04

I don't really use it for business, but I just until it becomes a complete.

12:09

Like the security is gone and it's unmoderated.

12:12

I just can't let go of it Personally, you could still use these platforms.

12:16

Just be aware that there's so many moving parts that it,

12:20

it may not be there tomorrow. That's what they're saying about Twitter.

12:23

I think it's very real. It went down about a week ago.

12:26

It went down and all these trending, I think it was the day before last week's

12:30

show, it went down and there were all. Hashtags trending of, r i p, Twitter, all of it.

12:36

It's very real, and sad. So just be careful out there.

12:41

Shelley: Yep, yep. Absolutely. And don't believe everything on social media because you never know.

12:47

Somebody could jack that Jen: account. Don't click on those links that don't, that are not verified.

12:52

Do that blue Shelley: check Mark. Who knows? , Jen: right?

12:55

Oh, that blue check mark stuff is pretty priceless.

12:59

. So priceless. Shelley: Oh boy.

13:02

Crazy people. All right. What else?

13:04

Anything else on that? Don't have anything else on.

13:09

All right. Are we ready for our presentation?

13:12

Sure. power

13:16

Jen: up. We're gonna power up. So today we're gonna talk about gratitude.

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And so if you go onto the women conquer biz.com website and you do click on the

13:30

search icon, you'll find a series of articles about gratitude and leadership.

13:37

I, I wanna share where that comes from.

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So I think I've mentioned before, I have a master's degree in leadership

13:43

and management, but the gratitude part didn't come along until I left

13:47

my job at the City of Portland. And I, when I did my reflection on leaving and starting a new business and what

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was missing from my experience at the City of Portland, a lot of it came down.

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Gratitude. There, it was not a environment where I worked and the city of

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Portland is large, so this is not a statement about the whole place.

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It's where there are like thousands of people.

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I'm talking about where I specifically worked. It was not a place of genuine, heartfelt gratitude for people's hard work.

14:28

If you made a mistake, there were a lot of people who.

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Pulverized for making errors not necessarily talking about myself.

14:36

Just things that I had witnessed, things like that.

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And when I did a lot of reflection around what leadership means to me and

14:44

what makes a good leader part of that, a large part of that is gratitude.

14:52

And I think we're seeing it play out.

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We mentioned Twitter a few minutes ago.

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We're seeing. Lack of empathy, that lack of gratitude.

15:02

Playing out with Alon Musk right now.

15:05

He came in, there were thousands of people working at Twitter, and he said,

15:11

prove to me that you're worth staying.

15:14

He laid off immediately without even knowing who they were, what they did.

15:19

He laid off like half of the staff, and then he had this

15:22

moment where he was like, Wait a minute, , I need some of you people.

15:27

And he tried to invite him back and they were like, no, , I'm not coming back.

15:31

Why would I come back? It's a lack of acknowledgement, a lack of empathy.

15:40

Somebody who only wants loyalty is as in the case of Lon Musk.

15:45

Can't handle any criticism at all.

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It was a hostile takeover. People are going to have opinions about that.

15:53

A true leader needs to be resilient to the criticism and still willing

15:59

to share gratitude and even have gratitude when things fail.

16:05

And when I've led workshops about leadership and gratitude, oftentimes

16:13

what I'll say is you need to have.

16:17

Gratitude or acknowledge something good that happened on your worst

16:22

day, you have to find something good.

16:25

What happened on that, on the worst day that you can think of that you can share,

16:30

even just a little bit of gratitude for it, and that's why a lot of times I think

16:36

of gratitude as a year long celebration.

16:39

It infuriates me, that where there's this holiday and a lot

16:43

of people just reserve that for.

16:46

You're one time that you talk about what you're grateful about.

16:48

To me, it's something that needs to happen all the time.

16:51

As business owners, as people in your family, as among friends and

16:56

colleagues and everybody, there have to be these times where you share grace

17:04

Shelley: and love and don't wait.

17:11

Because you never know, some of those people that were at your

17:14

Thanksgiving table last year might not be there this year, so don't wait.

17:22

Jen: Do you have ways that you infuse gratitude into your daily life, Shelley?

17:26

Shelley: I try . I would say I, I try and sometimes.

17:31

Don't do a very good job of it, but the really wonderful thing for me is my

17:37

business partner, Toby, is so, so good at.

17:41

This he will see some homeless person and he will say a little prayer, and he's not

17:45

a religious person, but he'll say a little prayer, thank you, God for what I have.

17:49

Everything seems to remind him and he says it out loud to

17:53

be thankful, to be grateful. And to uplift others.

17:57

He does this a lot and it teaches me to do it, and it reminds me

18:01

I need to be doing that too. And I'm grateful too now when I'm doing my journaling.

18:05

Yeah. I'm very focused on what am I thankful for?

18:08

What's going right in my life? What are the happy high points in my life?

18:12

And I'm writing about them. But then throughout the day when things are happening, I don't always

18:18

remember to say, I'm sure there, I'm sure there's something in here

18:20

to be grateful for, but I do try to think, how is this happening for me?

18:27

Rather than to me, when something happens I try to find the good in it.

18:31

Where, where's the good? And sometimes, like you talked about, what's your worst day?

18:36

When my brother called me on the phone to tell me that my mom had had a stroke,

18:40

what could I be grateful for about that?

18:42

My brother and I got to be very close this year.

18:45

We talked on a phone quite a lot. We shared feelings with each other that we hadn't shared.

18:50

And since, we were little kids or whatever, Or if ever so there

18:55

are things that we can pull out to be grateful for in our lives.

18:59

Now when it comes to our. Our business.

19:02

I'm just, I love it so much. I love what I do.

19:05

I'm grateful for that. I'm grateful for all of the equipment that I have for, I'm grateful

19:11

for all the applications that I have that make my life easier.

19:14

There's easy, it's easy to be grateful for things like that

19:17

especially when they're working. Well, working.

19:23

Jen: Yeah. I. A lot of my gratitude, I would say maybe the foundations of these ideas around

19:35

leadership and gratitude, it, part of it started in Peace Corps, right?

19:39

When you go somewhere and everything is stripped away.

19:42

I lived in Kazakhstan for two years. I didn't live in an embassy, , where they always had, they had internet.

19:49

They had a house with probably central Heat.

19:54

I lived someplace where all of those creature comforts were stripped

19:58

away, and it was a difficult life.

20:01

And I had the man I love more than anybody with me and my husband and

20:07

I met wonderful, fabulous people.

20:10

The reason I'm on Facebook at all is.

20:14

Many of the people I know from Kazakhstan, that's where they are.

20:18

Mm-hmm. . So if I leave that, then I can't talk to UF Malik or in, or, and I

20:24

still hold out hope for other people to be on there from that time.

20:29

I feel like Tabari and Rehan, all these people could eventually show up there.

20:34

Like of all the places It. It starts there.

20:36

And I will say that like still to this day, and I've been back now for several

20:40

years, that I stand in the shower with the hot water and I think this is awesome . I

20:49

say like a little gratitude about that.

20:52

When you think about being someplace that, we didn't even have running water.

20:56

It was like one an hour a day or something like that.

20:58

We had running water, it kind of changes. It shifts some of your perspective, but you don't have to have an experience

21:04

like that to have those shifts.

21:10

Gratitude is something that you can do every day.

21:13

For a while here, we played a game where every morning we had to say

21:18

three things we were grateful for. That could not be the same.

21:21

Three things. It had to be different.

21:24

So you couldn't just be like my house, my wife and my dog,

21:27

which is what John was doing. And I was like, no, , you need to come up with something different.

21:33

And what we've found is that leadership and gratitude put together,

21:40

meaning when things go wrong, you still find the good in that.

21:45

Or when things go good, you share that gratitude with others That improves.

21:51

Attitude. Attitude of gratitude.

21:56

Attitude of gratitude, . But I see that in you, Shelley.

21:58

You've had a lot going on in your life and you seem to

22:01

really be very resilient to it. And I was wondering if that was because you have a.

22:07

Gratitude in your life. Shelley: Yeah, and again, that's part of my journaling process is

22:13

to really, focus on what do I have control over, what do I still have,

22:18

what's good in my life, and not focus on the things that are going wrong.

22:21

The things I have no control over. There's no reason to focus on that because I can't do anything

22:27

about it anyway, so I let it. Yeah. And I know we talk about surrender, and I think that's part of that surrender

22:32

attitude is I don't have control over that, so I'm not going to dwell on it.

22:37

Dwelling on things that are Sad or upsetting is a, an addictive behavior.

22:43

So I don't allow myself to do that because that's just wallowing

22:48

and , you can get stuck in that. So I, I try very hard not to do that.

22:53

Not to wallow, not to be addicted to, anger attainment or

22:56

sadness or, for sure grateful.

22:59

You have time. I have more.

23:01

I have time and a wake up call at the same time, at a wake up call this

23:05

year with my mom and my husband and our client and, different people that

23:10

it was just such a year of wake up.

23:12

Life is short. Yeah.

23:14

Deal with stuff now. Yeah.

23:17

Yeah. Now maybe that's not a gratitude thing.

23:19

, I'm getting off course with it, but I think while we're gathering

23:23

together for Thanksgiving, it's a good time to think about that as well.

23:26

Life is short. Stop arguing with people and start finding what you have in common and

23:31

start coming together with them because that's what makes life wonderful.

23:36

Yeah. Jen: Yeah. I will say that I had an increased, I still have a sense of urgency around

23:41

things ever since losing my dad. Yeah.

23:44

You feel a lot more gratitude for what you do have and where you're going,

23:48

and also urgency about where you wanna be when you're faced with tragedy or

23:55

death, or you see how precious what we have is and how quickly it can be gone.

24:02

Yeah. And I think that it's in those fleeting moments of seeing grace, of witnessing

24:10

the beauty of what somebody else brings.

24:14

Those are also things that you can be sharing with your community.

24:18

Those are things that you can be sharing from a marketing perspective.

24:22

I don't think it's icky if you say, Shelley was really awesome today,

24:28

I really appreciate her. And you put that on social media and tag her.

24:32

If it comes from a place of real, genuine belief, like it's not an

24:36

attention grabbing, icky feeling to just say thank you, like to be

24:45

grateful, and to share that with your community and to talk about.

24:48

How cool you think somebody else is.

24:51

During last week's show, I talked about my attorney and how much I

24:54

love him , cuz I think he's great. That came from a place of wholehearted joy and I'm sharing it because it's, I

25:04

think that maybe he doesn't know how much I appreciate him and I think that that.

25:12

Is when we talk about sharing gratitude and gratitude being a part of your

25:17

marketing, what you're really doing is you're sharing like basically a

25:22

testimonial Instead of making the business owners share it like you've

25:26

said it to them, one of the ways that you can incorporate gratitude

25:31

into your marketing is to share these truly great things that you have

25:35

experienced and witnesses witnessed that somebody else has done for you.

25:40

Or with you or for you,

25:43

Shelley: Yeah. I think in this day and age of short attention spans and shortcuts, we

25:47

tend to let niceties go too often.

25:50

We forget to thank people send them, I was on a podcast interview Wednesday

25:56

and I didn't send a thank you note, and I'm like, I, I probably should have done

25:59

that , and it hasn't been released yet.

26:02

It doesn't matter. I should have sent him an thank you note saying Thank you for having me on

26:07

your podcast, and I had a great time. It's just that easy.

26:09

Just thinking about they did something for me.

26:14

How can I thank them? They go together, not just, they did something for me.

26:21

Moving on . Yeah.

26:24

Jen: Yeah. And that's the thing it means also having this openness to the idea that

26:29

someone is doing something for you.

26:32

And a lot of times when people are guests on shows, you know this cuz and we've

26:38

both had shows where we have guests. Yes.

26:40

There are some guests who come on who think that.

26:46

It's not something that's being done for them and you, they never share it.

26:50

They never thank you for the being on the show and anything.

26:56

Like they just have this expectation. It's that this is something that's owed to them.

27:00

And I think that what we have to do is slow down and remember . It takes

27:05

a lot of time and effort to promote somebody else on a show and do that.

27:09

And you're remembering. Because you know how hard it is, but I think that there are a lot of times where

27:15

people are, when you're working with a contractor and you're thinking, oh,

27:18

it's just so easy for them and it's not.

27:22

And you can thank people for the good work that they do.

27:26

I think that makes Shelley: you stand out because so few people do it.

27:30

If you send a thank you to your clients or to some prospect or to, this can

27:37

happen in your marketing if you are just sending out individual thank you

27:40

very customized individual to each person who did whatever you stand

27:46

out because so few people do that. Jen: Yeah, I had a prospecting call and my prospecting, when I talked to

27:54

potential clients, I'm very candid because my view is I want to help

28:00

them, whether they hire me or not.

28:02

Mm-hmm. , like that's how it goes, and afterwards, I sent them a thank you and I said, whether

28:07

you work with me or not, here are some things that I would recommend for you.

28:11

And one of the people is a former client.

28:15

I know that she was like, thank you, . I think she was just like, oh, Jen B and

28:18

Jen, cause this is just how I do it, but the other person didn't know me and

28:21

really appreciated that level of candor.

28:24

Mm-hmm. . And it's because, and I feel that because part of my mission is to make

28:30

sure that people are doing well and doing better whether you're paying me

28:35

or not, and, and that's part of what this show is about, but not everybody.

28:40

Operates on that level.

28:42

That's right. And I'm not saying, oh, be like me cuz I'm far very far from perfect . I'm

28:50

just saying slow down sometimes and take stock of what you have around you.

28:55

And then there are op opportunities to share that with your audience,

29:00

to share that with your people so that they know who you're working

29:05

with, what's working for you. Who you are appreciative of.

29:10

Mm-hmm. Shelley: and why. Yeah.

29:15

And if I was to go to somebody's social media and see that they were constantly

29:22

promoting and showing gratitude for others, what would I think of them?

29:27

I would think that's an awesome person to work with because they are so giving.

29:33

I wanna be a part of their world. So what a wonderful way to boost your reputation just by, by thanking

29:42

people, by promoting others who are doing good work, giving voice.

29:47

If you have a podcast to people who you know are unseen and unheard and unknown,

29:53

but you feel really should be known because they're doing such good work these

29:57

are the types of things that lift you up even though you're not promoting yourself.

30:02

It is in a way promotion for you because people look at you and

30:07

go, wow, what a great person.

30:11

Jen: Wow. Who knew that being nice. And that's the thing, we live in this world where being nice is,

30:16

is unique . It is, it's true.

30:18

You right. At least in social media world.

30:21

Mm-hmm. , which as we all know, is not reality.

30:24

At least I hope it's not most of the time.

30:26

So it's, yeah. I, I do, I do.

30:30

This is, again, I'm gonna say it only works if it's

30:32

from a place of authenticity. And not just Jen says, I have to be thankful I'm gonna share stuff like that.

30:38

Doesn't, that's not what we're talking about, . That's not the same thing.

30:42

No, no. Shelley: I was on LinkedIn today and I saw a friend of mine

30:46

who was promoting himself and.

30:49

He tries so hard. He works so hard. So I was like, I'm gonna give him a little, I'm gonna repost with my

30:55

thoughts and just add on my 2 cents to his promotion so that more people

31:01

see it because I appreciate him. He's my friend.

31:04

I wanna help him out. And it took what a minute of my time to do that.

31:08

So those little helpful things that, that.

31:12

You're people that, you're friends you're being a friend.

31:16

Yeah. That's what friends do. . Yeah.

31:20

Jen: And that's, and that has a big part in your business.

31:23

This is something you can be doing year round. This is not a only do this in November.

31:31

, if you have s . Yeah. . If you have a.

31:35

and of people who are, contractors or people working for you or

31:40

with you and things go wrong.

31:44

This is where things, this is where it gets really tough to be gracious and

31:49

share gratitude when things go wrong.

31:53

You still have to share gratitude for the things that went right, and you have

31:56

to do it in a way that helps to build capacity among the people around you.

32:01

And this is what. Can be a real struggle or a real challenge for a small business owner

32:07

who doesn't have a lot of resources. There's just too many things going on.

32:11

It makes it very difficult. But I encourage you before you go, ah, everything went wrong.

32:17

Like before that , take a minute and think about the things that went right.

32:23

This is what, you wanna do a reflection of some kind so that you can parse

32:26

out like what actually went wrong.

32:29

And one of the ways that you find out, whether it's yourself or like

32:33

I said, you have a team and vendors. One of the ways that you're gonna find out what actually happened is

32:40

with sugar and honey, not with anger.

32:44

That's, so you can share appreciation.

32:48

For all of the things that happened that were good and it will help you get to the

32:52

bottom of when sideways, what went wrong.

32:56

Shelley: Yeah. And it's unexpected.

32:58

You take people by surprise and and you get their attention

33:01

when you do things like that. Yeah. Yeah.

33:07

Jen: I don't think I have. Do you have other things you wanna share about gratitude?

33:10

Shelley: Maybe we'll get to it in the inspiration, but that's all

33:13

I have for marketing part of it. . Jen: Awesome.

33:16

So I will share some links in the show notes to a couple of blog posts.

33:21

I did an early episode, I don't know it was two or three

33:25

years ago, about surrender. I'll include that in the show notes as.

33:29

If Shelley has some inspiration or gratitude, we'll put those in

33:34

as well so that you can get some access to some other times that

33:37

we've talked about these things. So thank you for indulging in us doing this.

33:42

It's a little bit different. Because we can't teach you how to do gratitude.

33:47

I told Shelley that before the show. There's no how to do gratitude in your marketing.

33:51

That's not really a thing . Shelley: But if you have ideas of how you know you've done things,

33:59

if you've, used gratitude in your business, in your marketing to reach

34:02

out to increase business in any way put that in the comments cuz

34:06

we would love to know about that. Jen: One of the things I did for a while is if somebody sent me a client, a

34:12

potential, whether I had them or not, I would send Starbucks gift cards to people,

34:17

thank you, notes, all kinds of things. So tell us what it is that you're doing that can really help you.

34:24

Yeah. And help Shelley: everybody. Yeah.

34:27

Share the Jen: love. That's right. . That was right.

34:31

So that's the end of presentations.

34:35

That's right. , Shelley: and again, look for those links in the description books for

34:42

those blog posts that Jen's offering you and podcast episodes as well.

34:48

I'm sure I have something because I, I've got a big catalog of personal

34:53

development stuff, so you're a

34:55

Jen: life coach. Come on. Come on

34:58

. Shelley: Yeah. Jen: So I'm teasing you.

35:02

Shelley: Are you ready to move into Jen: tweaks? I am.

35:07

Shelley: All right. I found a new tweak this week.

35:10

In fact, this morning I found something called volley.app.

35:15

Cool. I'm gonna share that with you. Here we go.

35:19

This is just with this screen. There isn't a whole lot there but there are groups that you can join such as this

35:26

is the Vol for Video Creators, and this is Volley for Coaches, and they encourage,

35:33

, you'd be able to do stuff like that. And so

35:36

Jen: what's vo What does it do? Shelley: VO is is a, it's a video.

35:41

You can make a video. Mm-hmm. , And send it to somebody, and then they can answer that in a video and send

35:47

that to you so that you don't have to be in the same place at the same time.

35:50

Like on a Zoom call for instance, if you have coaching clients or clients

35:55

in a membership and they want specific I wanna ask you a specific question

36:00

and something very tailored to them.

36:02

Rather than putting it out in a forum, they could send you a question in a video

36:07

and then you could answer their question in a video that just goes to them.

36:11

So it's a question and answer back and forth, which is why it's

36:14

called Volley back and forth. And. They also have a way that you can start a group in there so that people are

36:22

voling back and forth to each other as well as to the leader of the group.

36:25

So if you have peer to peer people talking to each other, just

36:28

sending videos back and forth. And again, it's nice, especially if you have people in other countries and

36:34

other time zones, and yeah, you can be together at the same time, you can.

36:39

Make a very short, quick video, blah, blah, blah.

36:42

And then they get it, they see it and they make a video back to you

36:45

so that you get to see each other's faces, hear each other's voices.

36:48

You don't have to do a lot of typing and it's a very cool little app.

36:52

It's free. To use.

36:55

Okay. Until you start charging people.

36:58

So then they take 5% off of whatever you're charging people.

37:02

So if you say, I'm charging a thousand dollars a month for coaching

37:05

they take 5% of that every month.

37:08

Jen: Not cool they're taking it, but I get it like that.

37:10

It's cool that you can charge, but Shelley: yeah. Is what I meant.

37:13

It's a, it's something that you can use for things like that or you can

37:16

use it for free and not charge people.

37:18

That's your choice. Awesome. Jen: That's cool.

37:21

And that's at vol.app? Yes.

37:23

Shelley: Okay, awesome. Yeah, I'm sure I don't have a tweak of all kinds of ways to use it.

37:30

As you start, get into it. Jen: Yeah.

37:32

I don't have a tweak of the week. I started using script.

37:36

So last week we started, we talked about script.

37:39

I shared with Shelley before the show some of my frustrations

37:41

cause like they moved everything.

37:44

Mm-hmm. , I hate it when they do that. And then Shelley was saying that they changed some of the shortcuts and

37:49

shortcuts that makes it difficult. , but the functionality is it's definitely improved.

37:55

I think I was using beta too and just didn't know it.

37:57

Mm-hmm. , because when Shelley was describing it, I was like, wait,

38:00

that's been part of it forever. And then then it wasn't , I realized it wasn't.

38:05

But it's it's definitely way better.

38:07

I think they've even tightened up some of the, when you take out

38:11

filler words, it sounds better now they smoothed it out a little bit.

38:17

and I think it's great. But yeah it's hard to relearn when they change and move everything.

38:21

And that's the pain I'm in right now. So that's my tweak the week.

38:25

. Shelley: Yeah. Yeah. But you can always go down in the time timeline, if you're like

38:29

a little bit lost, like I put something in there and now I don't

38:31

know where it went, you can open up the timeline and go oh, here it is.

38:34

And you can move it or stretch it or whatever you need to do.

38:37

So there's two different ways to to edit with it.

38:40

You can just do the do the stuff with. Text in the script.

38:44

Yeah. Or you can go down in the timeline and shift things around if you need to.

38:50

Very cool. So it gives you that extra ability there.

38:53

I like, well, , Jen: I know it is a little, like it.

38:55

They move stuff around, but I think that it's a way better, it's better.

38:59

Shelley: Yeah. I think the studio sound has improved as well, because when we

39:03

first started using Studio sound, it was like, it would take out the.

39:07

Jen: Like if was not Shelley: good music underneath your voice, it would take it out completely.

39:12

And it's like, wait, no, that's not what I wanted. you have to make adjustments.

39:17

Yeah, Jen: yeah. But, and I always turned it off cuz I usually do the sound in garage band.

39:24

I need to still research and see if I can move my plugins into script

39:27

and then I would just keep it and just use that instead of this little

39:31

mini garage band step that I take.

39:33

So it's. But it's cool.

39:35

They've really, really improved it. I'm a huge ambassador of the script, so will continue to Yeah.

39:42

Recommend it to people. Shelley: It's one of the few subscriptions we hang onto for sure.

39:48

. Yeah. Jen: Yeah. I'm not getting rid of that at any time, yeah.

39:50

Shelley: Yeah. Awesome. Let's talk about inspiration.

39:56

I pull up my, we have a couple of quotes for you that we both liked.

40:00

This one, it is not joy that makes us grateful.

40:04

It is gratitude that makes us joyful.

40:08

That was David Spindel rest and Brene Brown said, I believe a joyful

40:14

life is made up of joyful moments gracefully strung together by

40:18

trust, gratitude, inspiration, and.

40:23

So a lot about joy and how to inspire joy, and we all want that in our lives.

40:29

We want more joy, we want more. Happy feelings, . And one of the ways to get one of the those happy

40:39

feelings is like Jen had talked about where you come up with three things

40:43

I'm grateful for, and you share that with people and, play a little game

40:46

out of it or write it in your journal. What am I grateful for today?

40:49

And then try to, Do different things every day because there are

40:54

so many things to be grateful for, that when you force yourself, to

40:58

be a little bit creative about it. Oh, I'm grateful for my family and I'm grateful for food,

41:04

and I'm grateful for my house. Great. You can't use those again this month.

41:08

Oh, no. now what?

41:11

You get down to Mar, November 30th, and you're like I like coffee.

41:18

Jen: Actually, coffee would come up for me well before the end of

41:20

the month, before I, I, I think that, gratitude begets gratitude.

41:27

So you begin to see, Is around you and what is it that they say?

41:34

You see what you wanna see. Mm. So if you start seeing the good, you'll see more of the good.

41:39

Mm-hmm. . But if you're focused on the bad, that's all you're gonna see around you.

41:44

And I think that I know when we focus on the good things, more good things

41:50

happen and we feel more joyful, we feel more rested, more grateful.

41:58

You're gonna bring that Turkey graphic out again, aren't you?

42:00

Is that why you turned the trailer off ? Shelley: Now that you mentioned it, , there's our Turkey to say

42:06

Happy Thanksgiving to everybody. We hope you have a wonderful, wonderful holiday and you get to

42:12

spend time with family and friends and enjoy good meal as well.

42:21

Jen: Killing small. So for people who are listening, there's this Turkey pulling a cornucopia cart,

42:28

but Shelley keeps popping pilgrim hat

42:36

Shelley: and we had to have that for little holiday Joy

42:42

All right. Do we have anything else to say?

42:47

All right. You guys have a wonderful weekend and we will see you next time.

42:51

That's right. Thank you for joining the Women Conquer Business Podcast, hosted by

42:57

Shelley Carney and Jen McFarland. Please subscribe and leave a comment or question regarding your most challenging

43:03

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43:14

Check the show notes for links to valuable resources and come back again next week.