Kristi speaks with Dawn Ressel Experience, Design Leader at Intuit and and Kristy Avgerinos, Senior User Experience Researcher and Project Manager at Intuit. Dawn and Kristy have been building a culture of customer empathy with engineers and other groups within their organization. They’re using a roadmap for that effort, and they’ve shared many of the techniques they used in the various stages to foster empathy and even to grow the UX skills of teams across the organization.

Dawn and Kristy put together a Customer Empathy toolkit for y’all based on their experience building that culture in Intuit: https://customerempathy.wordpress.com/

We met Dawn and Kristy via the San Diego UX event, Designing Women, where they spoke in early 2016. You can find other inspiring women working in the design industry on their website, http://designingwomensd.com.

Dawn is a panelist for the Empathy at Work at UXPA2016: http://uxpa2016.org/event/empathy-work-explaining-who-what-why-and-how

Something that didn’t make the final cut of the podcast that you might be interested in reading about; Intuit’s Innovation Catalysts program: http://www.intuitlabs.com/innovationcatalysts/

Our theme music is courtesy of Palladino.  Learn more about Palladino and listen to other great tracks at palladinomusic.com.