Dr. Yasmina Fechkeur not only ascended through cultural barriers to become a leader in her family’s energy services business, she also fought to bring new perspectives to the sectors she worked in with her family and as an entrepreneur. Working alongside her three brothers, and with the support of her parents, Yasmina played a pivotal role in upgrading her family firm’s infrastructure and communication practices. This led to increased growth opportunities and streamlined governance practices for the business and its partners.

 In this episode, Dr. Yasmina Fechkeur, shareholder of the integrated logistics solutions company for Algeria’s energy sector, RedMed Group, and founder/CEO of medical analysis firm Fechkeur Laboratory, talks about the challenges she faced in her family business' industry, and how friction and conflict often fuelled the innovation that she feels is essential in every business. She discusses the importance of adaptability in today’s changing business and environmental landscapes, and highlights how building self-confidence is essential in fostering effective and innovative leadership.