On this episode of WiFB, Maissa Abou Adal Ghanem, Social Entrepreneur, CSO & Board Member of the HOLDAL Group, discusses how family businesses can build and implement successful ESG agendas that speak to the immediate needs of their community.

Founded in Lebanon in 1947, the HOLDAL Group has embedded IMPACT in their everyday operations. Despite the difficult circumstances in Lebanon’s recent history, the healthcare, beauty, wellbeing, lifestyle and luxury group has managed to prosper while staying true to its core values and “raison d’être”.

Maissa’s experiences with the HOLDAL Group and beyond are proof of the transformative potential of ESG. Hers is a strong case for others who wish to add resiliency to their communities and by extension, their organisations.