Is there something that unites PR practice globally? And more importantly, is there something that the PR practice as a whole can identify as its ideal professional self? Anne Gregory will help us find some answers to these questions. She is currently Chair of Corporate Communication at the University of Huddersfield and has formerly chaired the Global Alliance of Public Relations and Communication Management. It is during her tenure there that she directed the seven continent team in developing the Global Capability Framework for the profession, a framework that we want to talk about today. Among many things she’s written (more than 80 publications) is the CIPRs AI in PR Ethics Guide.