Twilio Sr. Director Product Marketing, Vanessa Thompson on Market Research & Sales Enablement
Twilio Sr. Director Product Marketing, Vanessa Thompson on Market Research & Sales Enablement
Twilio Sr. Director Product Marketing, Vanessa Thompson on Market Research & Sales Enablement
Questions covered in this episode:
1:28 Opening Question
4:51 What is PMM and your role like as a Sr. Director at Twilio?
7:08 How did you make the jump from IDC to Twilio? What has your transition from being an analyst to product marketer looked like?
9:27 Myth busters of PMM
12:39 What are some of the top methods that you have for conducting effective competitive research
14:41 How do you present market and buyer insights to product before the product development stage?
19:03 How do you delineate the responsibilities of market research between product marketing and user research?
22:43 Are there any tools that you'd recommend for sales enablement?
26:17 How do you actually measure the success of whether sales enablement's working or not?
27:58 Rapid Fire
Want more insights from Vanessa? Check out her Sharebird Profile.
Looking to connect? You can find Vanessa here on LinkedIn.
From The Podcast
Women in Product Marketing
We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.Join Podchaser to...
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