The Role of a Chief Revenue Officer in Driving Profitability

Shelly Tallabas, the CEO of Vivid Integrated Solutions, joins Kyra Reed to discuss her role as Chief Revenue Officer and the strategies she uses to drive profitability for companies, particularly in the cannabis industry. Shelly shares her background in the food and beverage sector and how she applies her expertise to the cannabis market, emphasizing the importance of operational excellence and data-driven decision-making. She also provides insights for small operators in analyzing their revenue challenges and suggests understanding the retailer's perspective and identifying selling solutions as key strategies.

Produced By PodConx

Kyra Reed - https://www.linkedin.com/in/kyrareed/

Women Leading in Cannabis - https://podconx.com/podcasts/women-leading-in-cannabis

Shelly Tallabas - https://www.linkedin.com/in/shelly-tallabas/

Vivid Integrated Solutions - https://www.vividintegratedsolutions.com/

Women in Cannabis Mentoring Program - https://hopin.com/events/roadmaptofunding/registration