Basma Tawakol is an entrepreneur and Founder of Dayra with over 12 years of experience working with tech startups and community service organizations. Dayra is a platform promoting ethical and sustainable fashion retailing. The startup was recognized in several mega-events in sustainability and entrepreneurship, got incubated several times, and won multiple grants. Basma was also the co-founder of Ezbet Project, a collaborative project between the University of Stuttgart in Germany and Ain Shams University.

Basma Tawakol’s startup was recognized in several mega-events in sustainability and entrepreneurship, got incubated several times, and won multiple grants. Starting her professional career in a fast-growing technology startup ‘’Cloudypedia Google premier partner’’, a young dynamic working environment enabled her to hold managerial positions at a young age and work on diverse projects between Cairo and Dubai, her most rewarding and most recent role was holding the position of Deputy General Manager at '' Mahrati.com '' .

She has participated in several programs and events related to youth empowerment as a mentor and lecturer to talk about entrepreneurship. Basma also volunteers in an NGO called ''Bena2'' serving underprivileged villages in Upper Egypt by providing acceleration and incubation programs.