Sports executive Donna Orender went from inking billion dollar deals at the PGA Tour to dialing for dollars as head of the WNBA. She shares the advice that helped her turn the league into the thriving venture it is today.

(1:00) - Being part of something bigger — How Donna found her way into sports at a time when girls weren’t encouraged to play them

(3:32) - Women breaking through Basketball — Donna’s incredible experience playing at Madison Square Garden and in the first women's professional basketball league

(5:31) - Walking in as a professional athlete — How Donna became a corporate executive at the PGA TOUR and how being different became an advantage for her

(9:49) - The good, the bad, and the ugly about working for the WNBA — The way Donna built a belief system and sealed it with real performance of the WNBA

(17:07) - Supporting women in sports — The importance of the media and all of the support systems to guide us in a much broader and gender-equitable way

(19:50) - Generation W — Donna tells us all about her new nonprofit and her unique book on mentorship, ‘WOWsdom’

(25:21) - The lightning round — Let’s go through some of the best quotes by the great Serena Williams and what we can learn from her

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