"In order to reach and engage our audience, [marketers] need to invest in culture and in language." In this episode, WomenHeard: Changemakers host Georgia Galanoudis speaks with Donna Speciale, a 2023 Matrix Award Winner and President of U.S. Advertising, Sales and Marketing at TelevisaUnivison. Through leading a major division at the world's largest Spanish language media company, Donna has provided a wealth of resources for the marketing industry and beyond, breaking stereotypes on what a target audience "should" look like. 

Bringing in over 200 new clients in the past 2.5 years, Donna says that working for a media company that prioritizes education and the power of growth potential has been one of her most exciting opportunities in the industry. Listen to this episode for details on how "zigging and zagging" has been a powerful asset in her career toolbox.

This conversation was recorded in December 2023.