Cynthia Johnson is the co-founder and CEO of Bell + Ivy, a digital marketing and personal branding agency in Santa Monica, California. She is an entrepreneur and keynote speaker all over the world, and author of the book, "Platform." She has 1.75 million followers on Twitter, and knows a thing or two about nurturing followers! In this episode, she shares the two big mistakes business owners make in their personal branding journey, and talks about the risks she's taken to get to where she is.