In this podcast, Randy Estabrook, Director of AWI-QCP, sits down with Brandee Johnson, founder and CEO of Limelight Marketing, to discuss the ins and outs of marketing and what it means for woodworking firms.

We talk to Brandee about how the marketing world has changed in recent years, and how she thinks people in the woodworking industry can capitalize on this when marketing their firm. We touch on how to identify and reach target consumers, the kinds of content you should be focusing on, as well as how you can leverage your QCP license as a unique differentiator of your business.

If you have a question about anything to do with AWI-QCP, contact us and we’d be happy to chat.

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