Set them up once and let them work for you.

To be able to work less and earn more, you have to figure out how to leverage your time–how to do things once that have an ongoing impact.

Sounds like passive income, right? It is. A work-less, earn-more business is one that creates not only ACTIVE income, but passive income as well.

With an online business, without the demands of brick and mortar,  you can set up systems to increase your income without having to increase your hours.

How?

Making more money and scaling your company largely depend on your marketing efforts. Those are the systems designed to attract leads and convert them into paying customers. Those are the systems that generate sales.

While marketing platforms and strategies are as diverse as the businesses that use them, email can be one of the most effective ways of taking people from not knowing your company to becoming full-fledged, enthusiastic customers.

In today's episode, we'll be discussing five of the most powerful email marketing sequences to use to increase sales for your online business.

Listen to the full episode to hear:

• The five functions an automated email sequence can accomplish for your business
• Using sequence triggers effectively to reach leads at different points in the sales process
• Why you should clean your list, when to do it, and how to use tidying up to re-engage subscribers
• Why you should keep segments simple, if you use them at all

Learn more about Gillian:

• Join Startup Society (promo code: earnmore)
• Profit Planning Challenge
• Get in touch!

Resources:

• Work Less, Earn More Episode 67: How to Write and Email Welcome Sequence
• Work Less, Earn More Episode 69: STOP! Don't Automate Another Thing Until You Listen To This
• ConvertKit